Private Clients · By Invitation
For the principals who do not
arrange their own ground transportation.
Chauffeurs Lane's private client program is reserved for Atlanta family offices, ultra-high-net-worth individuals, public figures, and visiting principals who require a single point of trust for ground transportation across the city, the region, and the Southeast.
Membership is by invitation, referral, or application. Members are assigned a dedicated chauffeur, a vehicle reserved on retainer, and a direct line to ownership. The program is structured to remove ground transportation from the list of things you, your assistant, or your household manager has to think about.
Who the program is for
A small list. Each one critical.
Family Offices
Principals, principal travel, family member coordination
Ultra-High-Net-Worth Individuals
Recurring travel, household staff coordination
Visiting Principals
CEOs, Chairmen, dignitaries flying into Atlanta
Public Figures
Athletes, performers, executives requiring discretion
Private Aviation Travelers
PDK, Fulton County (FTY), Charlie Brown Field, FBO transfers
Confidential Travel
Medical, legal, deal-team, deposition, board
What private client membership includes
Built for principals who pay attention to detail.
Preferred chauffeur
Where scheduling allows, the same chauffeur is assigned to your account so they learn your routes, preferences, and household.
Enhanced confidentiality
Beyond standard confidentiality protocols, private clients receive an enhanced framework with identity-protection options where required.
Direct contact
Reach a dispatcher familiar with your account directly — without going through a call center or queue.
Vehicle preference reserved
Your preferred vehicle class (Mercedes-Benz S-Class, Cadillac Escalade ESV, Mercedes GLS, or Mercedes Sprinter) is prioritized for your bookings.
FBO and private aviation coordination
We coordinate ground transportation at Atlanta's private aviation airports (PDK, FTY, RYY, LZU) so your aircraft handler does not have to think about ground.
Surge-proof flat rates
Quoted rates hold through Masters week, FIFA 2026, the SEC Championship, weather events, and every Atlanta peak period. Predictable budgeting.
Multi-vehicle coordination
Family member transport, household staff transfers, multi-stop coordination, and visiting-principal hosting handled as a single account.
Long-distance and out-of-market
Sea Island, Lake Oconee, Charlotte, Nashville, regional FBOs, and out-of-market private aviation pickups handled at the same standard.
How members are admitted
The application process.
- By invitation, referral, or application
- Recurring or retainer engagement preferred
- References from existing clients or trusted introducers preferred
We accept a small number of new private clients each quarter. Each placement is reviewed personally by ownership to ensure the program scales with the standard our existing members rely on.
Apply.
Email info@chauffeurslane.com with:
- • Your name and household / family office (or referrer)
- • Estimated rides per quarter
- • Primary travelers and confidentiality requirements
- • Atlanta address(es) and home airport(s)
- • Preferred vehicle class
We respond as soon as possible during business hours. If approved, your account is live within 72 hours with chauffeur and vehicle assigned.
Corporate firms (AmLaw, PE, consulting, Fortune 500) — see /enterprise. Hospitality and concierge partnerships — see /partner-program.